Keith Ward’s Dedication Powers Carlisle United’s ‘United in Memories’ Programme

Since its launch in September 2024, United in Memories, a dementia-friendly programme developed by Carlisle United Community Sports Trust, has quickly become a vital support system for people affected by dementia in North Cumbria.

At the heart of the initiative is Keith Ward, a dedicated volunteer and lifelong supporter of Carlisle United, whose personal experience with dementia inspired him to help bring the project to life. Keith’s passion and perseverance have been instrumental in its success.

“It was something I thought we needed to do as a fan, having been there with my mum who had dementia, and also with a friend I used to attend matches with,” Keith explained. “I think it’s important not just for people with dementia, but for their families and carers too – they need support just as much.”

United in Memories provides a safe, welcoming space for those living with dementia and their carers to engage in meaningful, stimulating activities. From bingo and quizzes to sharing memories sparked by club memorabilia such as shirts, scarves and programmes, the sessions encourage connection, reminiscence, and joy.

Thanks to the commitment of Keith and the wider CUFC CST team, the programme now regularly supports over 50 participants and has outgrown two venues due to demand.

“It’s one of the best things I’ve been involved with,” said Keith. “There was nothing like this when I was supporting my mum – it’s great to be able to give something back. I’m really proud to be a part of it.”