Jameson are the official whiskey partner of the EFL and as part of this partnership, we’re excited to introduce you to Connects FC, an initiative designed to leverage the transformative power of football to create a community of like-minded people, spanning multiple generations.

As a brand, Jameson are all about enjoying life and bringing people together. Through this partnership, we’ll be hosting a series of vibrant and passionate events in the heart of football communities up and down the country. Whether it’s meeting a club legend, enjoying a behind-the-scenes stadium tour, participating in an away-day watch-party, or simply meeting down your local club to have a coffee and swap stories about the game or club you love, Jameson is opening the doors to anyway who fancies it.

At Connects FC, everyone is welcome.

Making an impact at a local level:

To launch this new and exciting initiative, Jameson are making a donation of £2,500 to each EFL Club who participate in the Connects FC programme. The fund is in place to support and empower these clubs to run further community outreach programmes and events that bring people together. Ultimately, Jameson share fans’ passion for the game, and want to harness this to make an impact in communities.

The story so far:

The first Connects FC events ran at Gillingham and Notts County, where lovers of the game shared stories and connected over a morning tea.

You can see how our first event came to life and find out more about the programme in this video: