EFL in the Community and Royal Society for Public Health to kick-off new pilot to improve community health and wellbeing

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The Royal Society for Public Health (RSPH) and EFL in the Community have today announced that they will be joining forces to deliver bespoke public health training to Football Club charities across England – the first pilot of its kind.

The training will cover a range of different public health topics such as addressing health inequalities, encouraging physical activity, and supporting behaviour change to help people lead healthier, happier lifestyles.

Football Clubs are at the heart of their communities. having been rooted in towns and cities across England and Wales since the 19th century, they hold a unique position in society. More than 49 million people live within 15 miles of an EFL Club, demonstrating that they really are at the heart of their communities, offering support 365 days a year. With more than one million people engaged in Club community activity each season and more than one billion pounds worth of social value generated through the range of programmes delivered, the work has a massive impact in their communities.

With their deep ties, Club charities are extremely well placed to positively impact the health and wellbeing of the communities they are based in.

William Roberts, Chief Executive, Royal Society for Public Health, commented:

“Football Clubs sit at the heart of community life. They hold a unique place in the national consciousness and are a core part of the social fabric of places across England and Wales.

The staff of Club charities are already doing tremendous work to support the health and wellbeing of the people they engage with. By embedding public health skills into their work, we want to help them go further. This is a really exciting partnership and has real potential to have a deep impact.

The most effective public health interventions meet people where they are, and this partnership really embodies that ethos. If we want to build a healthier nation, we need to build the capacity of the wider public health workforce.”

The programme will be piloted with 20 staff from 10 Club charities who will receive a tailored package of educational products from RSPH. This will help equip the staff with the public health knowledge they need to go further with the people they support.

Debbie Cook, EFL Director of Community said

“The health and wellbeing of people in our football communities is incredibly important to us. Across our network, we work tirelessly to make a meaningful difference to people’s lives. That’s why we’re delighted  to be working with the Royal Society for Public Health. The high-quality training they will provide will empower our teams to reach even more people and help them live healthier, happier lives. This approach has the potential to be truly transformative.”

The pilot programme will run from October 2025 – March 2026. Based on the pilot’s  success, it will be scaled up across the country in the years ahead.

As the UK’s leading provider of specialist public health training, RPSH has developed a range of educational products to meet the needs of the wider public health workforce. RSPH has long been an advocate of the wider public health workforce. These are people that are engaged in activities that support the health of the public and see this as an important part of their job but aren’t part of the core specialist public health workforce.

The positive impact of the wider public health workforce in building health isn’t always recognised. However, it offers immense potential to take health prevention into the heart of our communities and bring public health principles to everyday settings. Staff in Club charities play an integral part in the wider public health workforce because of the positive impact they have on the health and wellbeing of the people they work with.

 

EFL in the Community Team up with We Are Undefeatable to Get More People Moving

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EFL in the Community has joined forces with We Are Undefeatable to inspire and support people living with long-term health conditions to become more active. As proud Sport England system partners, both organisations are united by a shared mission: to increase physical activity among those who need it most.

Together, we have delivered workshops to over 30 Football Club charities across the country, equipping staff with the tools and confidence to better support individuals with long-term health conditions.

Empowering Clubs Through Insight

The workshops provided valuable insights into the lived experiences of people with long-term health conditions. These learnings helped club staff build empathy, understanding, and practical skills to create more inclusive and supportive programmes.

Celebrating Local Stories of Impact

Football Club charities have been sharing powerful stories of individuals whose lives have been positively impacted by their programmes:

  • Michelle found comfort and community through Burnley FC in the Community’s cancer support group.
  • Eric gained strength and motivation through Shrewsbury Town Foundation’s Parkinson’s-friendly exercise sessions.

These stories were brought to life through articles and videos shared on social media, often timed with national awareness days like World Cancer Day and World Parkinson’s Day, helping to boost reach and relevance.

Adapting Resources for Local Communities

To make physical activity more accessible, We Are Undefeatable and EFL in the Community co-created a branded version of the popular Five in Five mini-workout. This simple, inclusive resource has been widely adopted by Football Club charities and embedded into their services.

Visit the Campaign Hub to explore a full range of ready-to-use resources for your community.

Together, we’re proving that we are truly undefeatable.

A New Start Through Football: Nuno’s Journey with Cheltenham Town Community Trust

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When Nuno moved from Portugal to the UK, he faced the familiar challenges of settling into a new country—feeling isolated, unsure of where to turn, and missing the rhythm of home. But everything began to change when a friend introduced him to Cheltenham Town Community Trust.

“I was new to the area and didn’t know many people,” Nuno shares. “I hadn’t taken part in anything like this before, but I knew I wanted to improve my football skills and connect with people who shared my passion.”

That introduction led Nuno to the Community Football Coaching Degree, a unique programme delivered in partnership with the University of South Wales. The course blends academic study with hands-on coaching experience, allowing students to learn online while gaining real-world skills through the Trust.

The University of South Wales allows students to gain practical experience in their desired nature of work, whilst allowing for a blended learning approach where students have both face-to face and online learning. The courses which are hosted at your local football club has a huge emphasis on gaining real world learning through placements with students only having to attend the University for short residential periods.

One of the key figures in Nuno’s journey has been Dec, a coach at the Trust and the designated USW mentor for students.

“Dec has been a huge help,” says Nuno. “He’s always there to support us, answer questions and make sure we are putting our learning into practice in a meaningful way.”

Through coaching sessions in schools, holiday camps, and community programmes, Nuno and his fellow students apply their learning in real time—gaining confidence, leadership skills, and practical coaching experience.

Since enrolling, Nuno has seen a transformation both on and off the pitch.

“It’s made a big difference,” he says. “My confidence has grown a lot and I’ve definitely improved as a player and a person. The support I’ve received has helped me feel more connected and positive.”

The programme has not only developed Nuno’s coaching and playing abilities but also boosted his wellbeing and sense of purpose.

“Outside of football, I’ve made new friends and feel more confident about my future—whether in sport or elsewhere.”

Now, Nuno is fully committed to staying involved with Cheltenham Town Community Trust.

“I definitely want to keep going,” he says. “It’s more than just football. It’s about support, growth and being part of something bigger. I’d recommend it to anyone.”

“If you’re passionate about football and want to develop as a coach and a person, this is the place for you. You’ll meet great people, gain experience and be part of something that makes a real difference.”

Click here to find out more.

Pharrell’s Playbook: Building Skills On and Off the Pitch

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Pharrell, a 19-year-old from South London, has always shown initiative in seeking out opportunities to grow—especially in football.

In 2024, he self-referred to Selhurst Park and began a journey of personal and professional development that would shape his future. While he had always been driven, Pharrell struggled with confidence. Through his involvement in several programmes, he not only built valuable skills but also found his voice.

In February 2024, Pharrell joined the ‘Skills for Coaching’ programme, delivered in partnership with the Street Soccer Foundation. This course was designed to support young people interested in football coaching, offering training in sports leadership while also promoting physical and mental well-being. For Pharrell, it was a turning point. He developed coaching skills, built confidence, and began to see himself as a leader.

His growth continued in April 2024, when he was selected to take part in an international exchange programme with Sport Dans La Ville. Alongside other young participants from Palace for Life Foundation, Pharrell spent 10 days in the South of France. The experience gave him a broader perspective, strengthened his confidence, and deepened his sense of global responsibility.

Pharrell also enrolled in the Training Ground 1-2-1 Mentoring Programme with Palace for Life Foundation. Working closely with a mentor, he refined his CV, crafted a tailored cover letter, and prepared for job applications. He took part in wellbeing and leadership sessions to strengthen his mindset and participated in mock interviews to sharpen his communication skills and receive constructive feedback.

EFL in the Community’s Training Ground programme is currently available to those aged 16-24 living within the Greater London Authority area and is an employability programme designed to support those seeking employment or further training.  The Training Ground programme offers small groups the chance to receive one to one mentoring, participate in group workshops on topics such as life skills and money management, undertake work experience or volunteering in a range of  contexts, to develop employability skills, and to improve their physical and mental wellbeing.

The results speak for themselves. Pharrell secured a role with Reaching Higher, a youth charity, as an Advanced Sessional Worker. His development was further recognised when he was hired as a Premier League Kicks Coach for the West Ham United Foundation. These achievements reflect not only his hard work but also the impact of the support he received through the Training Ground programme.

He said: “It’s been wonderful! I’ve met so many great people, so many great coaches who helped me so much in my development. Helped me to be more confident, more myself and a different way to connect…”

To find out more about your nearest Training Ground programme,  please contact your local Club using the list below.

    * Please Choose Your Club

    Krishan’s Leap: From Self-Doubt to Self-Belief

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    Krishan Patel, an 18-year-old from Waltham Forest, grew up in a supportive family and successfully completed his college studies. He had secured a place at university, but as the start date approached, he began to doubt whether he was ready. Unsure of how he would navigate university life, Krishan made the difficult decision not to attend. This left him feeling uncertain about his future and questioning whether he could succeed without a degree.

    Despite his positive attitude and eagerness to learn, Krishan struggled with self-doubt and a lack of direction. With limited job experience and no clear career path, his confidence began to fade. He found it difficult to stay motivated and started to feel that his options were limited. While he was socially engaged and valued teamwork, professional settings—especially interviews—felt intimidating.

    Krishan joined Leyton Orient Trust’s Training Ground Programme as part of the first group of participants. From the beginning, he was an active and engaged member of the group, quickly becoming a key contributor. The programme focused on building essential employability skills to help young people transition into the workforce. Krishan took part in sessions on CV writing, interview techniques, workplace behaviours, and career awareness.

    EFL in the Community’s Training Ground programme is currently available to those aged 16-24 living within the Greater London Authority area and is an employability programme designed to support those seeking employment or further training.  The Training Ground programme offers small groups the chance to receive one to one mentoring, participate in group workshops on topics such as life skills and money management, undertake work experience or volunteering in a range of contexts, to develop employability skills, and to improve their physical and mental wellbeing.

    Throughout the programme, Krishan’s confidence grew. He supported his peers, contributed to group discussions, and helped create a positive and inclusive learning environment. His transformation was clear—not only in his skills but in his mindset.

    Since completing the programme, Krishan has successfully secured employment, taking his first step into the workforce. He continues to stay in touch with programme staff, seeking guidance and building on the relationships he formed. Most importantly, he now approaches interviews with confidence and has developed a strong sense of self-belief. He’s realised that university isn’t the only path to success—and that with the right support and mindset, there are many ways to build a meaningful career.

    Krishan said: “I loved how much support the team gave me, even when I wasn’t sure what I wanted to do. They showed me that my opportunities aren’t limited and that there are lots of different paths I can take.”

    To find out more about your nearest Training Ground programme,  please contact your local Club using the list below.

      * Please Choose Your Club

      Kiran’s Breakthrough: How Training Ground Opened the Door to Employment

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      Born and raised in London, 21-year-old Kiran is a passionate Arsenal fan with a strong desire to build a better future for himself. After completing voluntary work in his local area, Kiran was eager to take the next step into paid employment. That’s when he was referred to Arsenal in the Community’s Training Ground programme.

      At first, Kiran was quiet and reserved. He lacked a bit of confidence and often kept to himself. But after just a few sessions, he began to come out of his shell. He made new friends, actively joined discussions, and started volunteering for tasks. His transformation was clear—he was ready to grow.

      EFL in the Community’s Training Ground programme is currently available to those aged 16-24 living within the Greater London Authority area and is an employability programme designed to support those seeking employment or further training.  The Training Ground programme offers small groups the chance to receive one to one mentoring, participate in group workshops on topics such as life skills and money management, undertake work experience or volunteering in a range of  contexts, to develop employability skills, and to improve their physical and mental wellbeing.

      Kiran attended every employability workshop, where he practised interview techniques, developed his communication and teamwork skills, and built his confidence. He also earned a Food Hygiene Certificate, giving him a valuable qualification for the hospitality sector. With the support of Employment Coordinator Jeet Chagar, Kiran began applying for jobs—and successfully secured a role with Delaware North, working as part of the catering team on match days.

      He explained: “I’m really enjoying my new role. Without the support and guidance I got from Training Ground, I honestly don’t think I would’ve got this job. Jeet taught me so much and gave me the confidence I needed to thrive at Delaware North. I feel a sense of belonging here. I’ve told my friends about the programme too and I hope they can have the same experience as me.”

      Kiran has embraced his new role with confidence. He’s settled in well, is learning quickly, and enjoys being part of a team. His journey is a powerful example of how the right support can unlock potential and lead to meaningful employment.

      Jeet said: “Kiran became a key member of his cohort, always encouraging other participants’ learning. He never lacks enthusiasm and was eager to learn and progress. Creating a positive atmosphere comes naturally to Kiran and I can see him heading towards a Team Leader role in the future.”

      To find out more about your nearest Training Ground programme,  please contact your local Club using the list below.

        * Please Choose Your Club

        Framing Her Future: Charlotte’s Steps Toward a Photography Career

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        Charlotte, 19, lives with her mum, for whom she is a carer, and her brother. A passionate aspiring photographer, Charlotte spends her free time capturing images of her cats and experimenting with concert photography. While her love for photography was clear, she wasn’t sure how to turn it into a career.

        When Charlotte joined the Training Ground programme in November, she felt uncertain about her future. She had ideas but no clear direction, and financial barriers made it difficult to pursue formal training. At first, she lacked confidence and wasn’t sure if the programme would help. But over six weekly sessions, everything began to change.

        EFL in the Community’s Training Ground programme is currently available to those aged 16-24 living within the Greater London Authority area and is an employability programme designed to support those seeking employment or further training.  The Training Ground programme offers small groups the chance to receive one to one mentoring, participate in group workshops on topics such as life skills and money management, undertake work experience or volunteering in a range of  contexts, to develop employability skills, and to improve their physical and mental wellbeing.

        Through setting and achieving weekly goals, Charlotte’s confidence grew. She began to take real steps toward her dream. She launched a Facebook business page to showcase her work, joined online photography forums to connect with professionals, and started building a portfolio. Her dedication paid off when she received her first photo shoot request—capturing portraits of pets for a local resident who discovered her work online.

        Charlotte is now preparing to volunteer as a photographer for the AFC Wimbledon Foundation, where she’ll take photos at events. This opportunity has expanded her portfolio to include sports photography, alongside her work with animals and concerts.

        “When I first joined the Training Ground programme in November, I was unsure how to pursue a career in photography,” Charlotte shared. “Each week my confidence grew as I achieved new milestones. I launched a Facebook business page, joined photography forums, and even got my first photo shoot request. Now, I’m about to start volunteering at AFC Wimbledon Foundation. I can now add sports to my portfolio.”

        To find out more about your nearest Training Ground programme,  please contact your local Club using the list below.

          * Please Choose Your Club

          Azeem’s Story: Finding Home with Sunderland’s Wear Together Project

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          When Azeem first arrived in the UK, he faced immense challenges: limited English, social isolation, and reliance on foodbanks. But everything began to change when he discovered The Foundation of Light’s Wear Together sessions at The Venue in Stanley.

          What started as a rainy-day visit turned into a lifeline. The sessions offered more than just activities—they provided friendship, language practice, and access to vital programmes like Cooking on a Budget. As Azeem’s confidence grew, so did his desire to give back.

          Now a dedicated volunteer, Azeem helps set up and run the sessions, cycling to The Venue on a bike gifted by the charity. His commitment and warmth have made him an integral part of the community that once welcomed him.

          “The Foundation of Light has been a real lifeline since I moved from Pakistan,” Azeem shares.
          “They helped me with my English, introduced me to new friends, and provided me with a bike so I can travel. I am so grateful for all of the support that I have had. They have made a huge difference in my life.”

          Azeem’s journey has led to a five-year residency in the UK, and he’s now one of over 100 volunteers supporting the Foundation’s work—from grassroots coaching to community outreach.

          Abel Zenebe: Finding Hope and Belonging Through Football

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          Abel Zenebe, a centre-back anchoring the defence for United 4 Communities (U4C), hails from Ethiopia. He fled his homeland alone, escaping civil conflict, and made a perilous journey through France before crossing the English Channel to seek asylum in the UK. In December 2023, he arrived in Rotherham, determined to rebuild his life.

          His first year in Britain was marked by hardship. In the summer of 2024, rioters set fire to a hotel housing asylum seekers in Rotherham. The attack left Abel shaken. Fearing for his safety, he stayed indoors for two weeks, overwhelmed by fear and distrust. “Mentally, it impacted me negatively. I was scared for my life,” he recalled. “I just sat at home. I wasn’t going out because I was scared of the people here.”

          Abel’s turning point came through the U4C football team. The project uses football as a universal language to bridge cultural divides, foster integration, and promote social cohesion among refugees, asylum seekers, and local residents. After the attack, coaches initially paused training but soon resumed sessions, offering reassurance and support. “They were always with us, supporting us,” Abel said.

          Football became Abel’s lifeline. Living just five minutes from the training ground, he began attending regularly. On the pitch, he found more than just a game—he found friendship, community, and joy. “I met all of my friends here,” he shared. “It’s nice to come and enjoy being with the team.” He especially values the inclusive atmosphere, where backgrounds and languages fade away in the shared love of the sport. “Football communicates to everyone,” he said. “We’re like a family.”

          Now granted residency, Abel is building a future filled with hope. He’s studying for his GCSEs and plans to pursue a degree in accountancy. His involvement with U4C has been instrumental in restoring his confidence and well-being, helping him reconnect with the wider community. He dreams of a stable, fulfilling life in Britain—driven by his academic goals and his passion for football.

          The impact of U4C on Abel’s life goes far beyond the pitch. The friendships he’s formed and the experiences he’s gained have transformed his outlook. Football has given him purpose, structure, and a sense of belonging—countering the isolation that so often affects asylum seekers. “When you have nothing, you can come here for fun,” Abel said. “It’s positive, and you see new people every week.”

          Abel’s journey is a powerful testament to the transformative power of sport. His resilience, combined with the unwavering support of the U4C community, shows how inclusion and compassion can change lives.

          Barnsley FC Community Trust Annual Conference – A Celebration of Community Impact

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          Last week, Barnsley FC Community Trust hosted its Annual Conference, bringing together local businesses, community leaders, and individuals to celebrate the Trust’s transformative work across the Barnsley community.

          The Trust deliver over 31,000 hours of delivery to more than 40,000 participants. This work has an incredible social value of over £16m.

          The event featured inspiring keynote speeches, including Debbie Cook, Director of Community at the EFL, who highlighted the vital role of EFL’s community initiatives and the powerful impact of Football Club charities nationwide. Cllr Sir Steve Houghton also addressed attendees, offering insights into upcoming developments within the Barnsley borough.A highlight of the day was the engaging Q&A sessions with Barnsley FC’s CEO and Head Coach, who spoke passionately about the “power of the badge” and the club’s commitment to supporting the Trust’s mission. Their discussion emphasized how player and club involvement continue to drive meaningful change in the community.

          Attendees were also moved by powerful, real-life stories shared by programme participants, showcasing the life-changing support they’ve received through the Trust’s initiatives. One participant, Christine Barber, took part in the Trust’s Fit Reds programme, Christine explains:

          “I joined the 12-week Fit Reds programme after a few colleagues encouraged me to sign up. During the first week, we had health checks, and I was shocked to discover I had high blood pressure. That moment was a real wake-up call, it made me realise I needed to make some serious lifestyle changes.

          Through the programme, I gained a better understanding of nutrition and exercise, and over time, my blood pressure naturally improved. But the benefits didn’t stop there. Completing the 12 weeks not only helped me physically it had a huge impact on my mental wellbeing too.

          That’s why I decided to keep going. I joined the weekly Healthy Minds sessions, and I absolutely love them. They’ve become a vital part of my routine and continue to support my overall health and happiness.”

          Throughout the day, guests had the opportunity to network, explore the Trust’s diverse programmes in greater depth, and connect with others who share a passion for community development.